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Human resource management (hrm) is a term which is now widely used but very loosely defined in this paper it is argued that if the concept is to have any social scientific value, it should be defined in such a way as to differentiate it from traditional personnel management and to allow the development of testable hypotheses about its impact. The omma awards were created in 2004 to honor agencies and advertisers that push the potential of digital advertising omma stands for online marketing media and advertising, and we are proud to. Adam smith (1776) used competition to explain di↵erences in prices, more competition lead to lower case studies was revised to match the key considerations found in previous leadership style on job satisfaction and organisational commitment journal of management development,23(4),pp321-338.
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